Every (Well almost) Big Business Needs Apps

With mobile gaining popularity, business have another medium to promote themselves. And though it was optional to use this medium to start with, its becoming more and more of a necessity, or the business risks losing out to competition

Developing Apps is Like Putting Your Brand On fast track – They can generate tremendous loyalty and connection among the customers
It makes the company and its products easily accessible and also can generate Sales leads for you- There is an early mover advantage, as users have tendency to stick to what they experienced first
They are also an income stream – If you are able to monetize it. Great for SMEs

The rules are – Give first and then a little more and then some more and then get. You should provide value to get loyalty