Now customers can follow brands on Google+ directly from Gmail
Google has introduced a new feature for its Gmail people widget that
enables businesses to highlight their Google+ profiles and latest
Google+ posts within customers' inboxes.
After having signed in, Gmail users can follow the brands' Google+ page from within the e-mail, without needing to visit Google+.
The widget shows information culled from the business’s Google+ page,
including the logo and recent Google+ activity, alongside opened Gmail
messages originating from the business’s domain name.
Google
says the updated widget allows brands to boost their Google+ following
by prompting users right from Gmail. The widget also boosts visibility
of Google+ posts. To appear in the new Gmail widget, businesses or
organization needs is a verified Google+ page and digitally-signed
emails. Learn more about the widget here
“Today we're expanding the +Gmail people widget to include brands and businesses (http://goo.gl/wx2mI),
making it easier for your customers to connect with you on Google+.
This way, when people receive emails from your domain, they can follow
your Google+ page directly from their inbox! Your recent Google+ posts
can also appear in the widget (alongside your email message), helping
customers find and engage with your content,” says Google+ Your Business
team in a post.
Google recently introduced a new dashboard for businesses and Google+
page owners that aims to make it easier to manage online presence. The
new dashboard allows users to manage their activities around Google
tools through a single platform.
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