App marketing

Marketing your app is very critical. Almost as critical as developing the app. Its important to get your app noticed and discovered. Else a good app might disappear into oblivion very soon very fast

So here are some of the strategies that you can deploy towards achieving this objective

•  Naming the app - Name of the app should be easy to remember and should be distinctive at the   same time. If not distinctive, it may get lost in midst of the similar names apps.
•  Associated Keywords should be included in the description on the app store. The first word in the description should be the most important keyword.
• Attending grabbing Press Releases can be a major advantage. So write it carefully. Use the online PR sites.
• Use Social Media to spread the word to your target audience. As opposed to good to have in the past, it is now expected in all good app campaigns.