More than 40 billion apps have been downloaded since the App Store opened in July 2008, which means around half of all Apple's app downloads were made last year - illustrating the speed at which the ecosystem continues to grow.
“Developers have made over seven billion dollars on the App Store" said Eddy Cue, Apple's senior vice president of Internet software and services. However according to a recent survey by marketing firm App Promo. Though the survey's methodology is a little light, developers say that they agree that the results—59 percent of apps don't break even, and 80 percent of developers can't sustain a business on their apps alone — are close to accurate.
1. While the market is lucrative, its important to realize that development and marketing costs are generally much higher than initially expected in most cases – One way to get around it is to move the development offshore to cheaper locations and there are Pros and cons to the approach. However, if the budget is a constraint, it might be a viable option.
2. Users are more discerning and expect high value for every dollar spent. Thus make sure that you have done your homework and tested if your app adds value to the intended target customer segment. Create narrow or shallow apps that do just one thing and do it well
3. Marketing and discoverability is an issue. Its important to estimate and factor in these costs and make your app discoverable
No comments:
Post a Comment